Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels

This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called for each visitor, through its way to attract dealer there, who performed some action, either directly make purchases, register subscribe newsletter, simply browse site. Affiliate marketing drives 16% of ecommerce sales U.S. Canada. Amazon's programme, Amazon Associates, has greatest market share among networks (46.15 percent). one most effective forms digital advertising. Increasing Internet usage worldwide propelling industry, particularly India. Tata Strategic Management Group titled "Affiliate Marketing India – The Next Frontier". There are 75 highest-paying top programmes 2020, organised by niche. involves three parties: advertiser, publisher, consumer. According STATISTICA, 84 percent Publishers Advertisers use marketing. Adoptability future potential Indian enterprises focus this study paper.